The LED display market has entered a new stage of "intelligent interconnection", driven by the leaps in supporting technologies and the construction of an interconnection ecosystem. The specific analysis is as follows:
1. The Development of Supporting Technologies Provides Core Support for Smart Display
In the early stage, LED displays had problems such as weak interactivity and single function due to the immaturity of underlying technologies such as the Internet of Things (IoT) and artificial intelligence (AI). In the past two years, breakthrough progress in sensing technology, intelligent control, cloud computing, big data analysis and other technologies has provided a key foundation for the intellectualization of LED displays:
• Upgraded interactive technology: The integration of touch sensing, infrared sensing, face recognition, VR and other interactive technologies has transformed LED displays from one-way information display to two-way intelligent interaction. For example, users can control screen content through gestures or voice, and even realize an immersive experience in virtual scenes.
• Advancement of chips and video processors: High-performance chips support more complex data processing, and video processors optimize image rendering capabilities to ensure high-definition, low-latency display effects, providing hardware guarantee for intelligent analysis (e.g., crowd behavior recognition).
• Cloud computing and big data analysis for large screens: Through cloud computing, LED displays can process massive data in real time to realize dynamic content adjustment (e.g., switching advertisements according to pedestrian density). At the same time, based on the analysis of user behavior data, the screen can provide personalized services (e.g., customized information push).
