Currently, LED full-color display screens are mainly applied in advertising media, sports venues, stage backgrounds, municipal engineering, etc. LED full-color display screens are a new type of information display medium that rapidly developed globally in the 1990s. They have a large display area, a stunning visual effect, and can fully attract the attention of the audience. They represent a new combination of media and high technology. Moreover, LED full-color display screens are not merely outdoor media; they also possess the characteristics and advantages of media such as television, and have a larger creative space and a more extensive three-dimensional space for communicating with consumers, which can meet individualized needs and have the concept of communication in the digital age. In addition to their unique presentation forms, the rapid development of LED full-color display screens in the outdoor advertising media field is also attributed to the characteristics of outdoor media audiences, the networked media operation, and the cost of advertising. Firstly, outdoor media affects the mainstream population of the city. The audiences of traditional media are relatively more generalized and aging. The differences and advantages of the audience groups have promoted the development of the outdoor LED advertising display market. Secondly, outdoor LED advertising displays have achieved networked media operation, making it easy to realize the centralized placement of brand advertisements. Thirdly, the new media of outdoor LED advertising displays has lower advertising placement costs compared to traditional media and has the characteristic of a high effective reach rate, attracting more advertising investment.
In the past, LED display screens were mainly in single-color and red-green dual-color formats. Their role in sports venues was limited to displaying scores, athlete names, rankings, and other information. With the maturity of LED full-color display technology, it is now capable of meeting the special requirements of sports venues, such as long viewing distances and high environmental brightness, ensuring that viewers can obtain clear and vivid color images. It can also provide various functions such as replaying classic game scenes, real-time broadcasting, background pictures, and advertising media.
